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Ladytron were once known as revivalists of electro-clash (do you remember of their classic Seventeen?), but their ambitions were higher; inspirations by My Bloody Valentine-sque shoegaze came later (on third Witching Hour) and a shift into slower and darker Gothic synth-pop followed on Velocifero. The quartet releases the tempo again on their fifth full-length Gravity The Seducer. Influenced by Brian Eno-like synthesized ambient these Liverpudlians make a trip into more meditative and reflective areas; still, don’t expect ambient Krautrock of Neu! or haze of Harold Budd. Ladytron preserve their drive and glamorous approach towards accessible and elegant electro-pop.

The fourth single Mirage from Gravity The Seducer is another proof of their smart style with intense flavour of dream-pop. The desert where all the mirages occur in Ladytron’s case is a metaphor to relationship, of course. However, the flute-led melody and groovy tempo nicely evoke something more exotic and fantasied what is well paired with the ambiguous lyrics about “you do not exist / you’re mirage.” As always, Mirage is an easy and catchy song, but on the other hand, it’s a piece of sophisticated and chick simplicity.